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design prompt
how does one increase tourism and visitor experience in red fort?
my intent behind
the project
I aim to promote tourism using social media through digital souvenirs
in the color of the fort visitor.experience
year 2018
with dalmia bharat group
type individual
tools used
Illustrator, Indesign, Xd
location delhi, India
about the project
Red fort is one of the oldest and most famous monuments of India. It captures the heritage and culture of the Mughal Empire architecture, planning, carvings, use of material, landscaping and more. Tourists from all over the world make sure to visit the Lal Qila when they are in India.
The idea of the project was to attract more eyes and feet to the land of Lal Qila and make people aware of the culture of India. This project brings people to the red fort to experience and be a part of the heritage of India and giving them the experience of the same.
costumes
for specially-abled . toilets . souvenirs . pathways . information centre . basic facilities . footfall . market . apps . night trail . friends with monuments scheme . experience . crowd management . maintenance . social responsibilities . operation . seating wayfinding . audio guide tourism . technology . lighting . dustbins . information board
design prompt
how does one increase tourism and visitor experience in red fort?
audio & wayfinding >
"hmm, let's do a studio guide.. wait! isn't it too common?"
speaking pillar >
"a pillar that talks! sounds like a great idea.. but aren't there already 1000 pillars in the fort?"
transparency >
"after all this time I finally have a breakthrough - an x-ray vision! but they won't let me have the plans"
build your own souvenir
we have a winner guys!!
ideation
audio & wayfinding >
audio & wayfinding >
audio & wayfinding >
audio & wayfinding >
why a souvenir?
audio & wayfinding >
audio & wayfinding >
audio & wayfinding >
audio & wayfinding >
observation
upon observation on the first visit to the monument, I observed that there was no experience design apart from the architecture of the monument.
Tourist help reach a larger masss
Tourist help reach a larger masss
Tourist help reach a larger masss
Tourist help reach a larger masss
Tourist help reach a larger mass
collection of souvenirs
Sharing experiences on social media
Carrying it back to hometowns
why a souvenir?
the experience
shoes, jewellery & weapons
turbans & moustache
what happens next?
interference
the proposal intends to create a portal of interaction between the mughals (history of red-fort) and the visitors, it also intends to create a sense of surprise and excitement in the users.
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